Site Restructuring & Semantic Markup
Search engines have somewhat limited abilities when it comes to reading the content of your website.
Your website’s code is much more than just a way to add style and structure to the site. It serves as the primary method search engines use to give meaning to and catalog your content.
For this reason, it’s extremely important to make sure the site is laid out in a manner which allows them to see the information you consider most vital. This is where site structure and semantic markup come into play.
Semantic markup is source code that is written in a descriptive way so as to allow the search engines to give it meaning and do useful things with it. In this way, the website becomes more than merely descriptive. It becomes information that both humans and computers can understand.
Well-planned site structure and semantic code organizes your site’s content in order to make the search engines’ job easier. By grouping content with sophisticated navigation and cross-linking, it is much easier for search engines and human visitors to find all of your pages.
Once any necessary structure and markup changes have been made, it’s time to work on link building.